28 Happy Valley

Building the Brand Foundation

• Archetype & Narrative

  We anchored the brand in the Ruler archetype, communicating authority, legacy, and stability—key values for luxury real estate. The narrative was directly inspired by the heritage of Happy Valley itself.

• The Logo: The Symbol of Aspiration

  The Chinese name for Happy Valley, "跑馬地", means "racecourse." We chose the emblem of a horse with its front legs raised high—a powerful symbol in both equestrian and Chinese cultural contexts. This represents:

  • Victory & Momentum: The winning posture at the finish line.
  • Rising Ambition: Continuous advancement, rapid progress, and upward growth.
  • Noble Spirit: The energy of unyielding improvement and elite stature.

  This logo wasn't just an image; it was the embodiment of the client's and their clients' aspirational journey.

• Visual Identity: A Palette of Prestige & Place

  The color palette was designed to complement the logo’s symbolism and root the brand in its luxurious environment.

  • Verdant Green (#048743):  This primary green connects directly to the lush, exclusive landscape of Happy Valley itself. It symbolizes growth, prosperity, and vitality—the enduring value of the property.
  • Heritage Dark Green (#205527): A deeper, richer green representing stability, legacy, and depth of expertise. It grounds the brand in tradition and trustworthiness.
  • Accent Gold (#A48949): This warm, metallic brown evokes the gleam of trophies, polished leather, and gilded details. It directly references the success, reward, and refined luxury inherent in the equestrian and high-end property worlds.