FLY

CHALLENGES & SOLUTIONS

• FLY is issued by third party, so most of the components on the web purchase flow have to follow the instructions of service provider

  The team agreed that the purchase flow of the service provider is quite confusing. So I try to optimize the flow when making the “YAS version”. The “YAS version” aims to let travellers get protection online by themselves without confusion.

• There are many travel insurance products in the market, how to stand out from the competition?

  The team tried to do lots of research and compare the travel insurance products of different companies. We think “COVID-coverage” and some other features will the strength of FLY. So I will try to emphasize them in the landing page UI.

• The plan details are informative and bulky

  I think the original brochure is difficult to read and takes long time to compare the plans, so I tried to tidy up the data and present them in a clean table. What’s more, “how to present these information clearly in mobile” will be a challenge.