Kuro Tang OM. | Work

Core Business Problem

Systemic Inefficiencies in Traditional Real Estate Platforms

Current platforms fail to address core user needs and market inefficiencies, creating frustration for both property seekers and agents.

Misaligned Search vs. Human Need
Users begin their search with life context—school districts, commute times, lifestyle needs—not just keywords. Traditional keyword-based filters cannot capture this foundational intent, making the initial search process impersonal and inefficient.
The Invisible Market
Algorithmic bias creates a visibility gap: approximately 90% of listings receive little to no engagement. This leaves sellers with wasted inventory and buyers unaware of suitable options, significantly reducing market efficiency.
Low-Trust, High-Noise Communication
The prevailing "spray-and-pray" outreach model forces agents to broadcast messages indiscriminately. Buyers and renters are consequently overwhelmed with low-relevance communication, eroding trust and wasting time for all parties.
Market Pollution & Trust Erosion
Our audit of over 27,000 listings on a leading local platform revealed systemic issues that degrade user confidence:
- Duplicate & Expired Listings: Clutters search results and wastes user effort.
- Bait-and-Switch Tactics: Misleading prices or unavailable listings are used to generate leads, damaging platform credibility.

These interconnected failures create a marketplace that is inefficient for users and unsustainable for professional agents.

Our Solution

An Intelligent, Trust-Driven Marketplace

We built a platform centered on understanding real intent, surfacing quality options, and enabling efficient, secure connections.

Architecting the Search Experience

Moving beyond keyword search, our NLP Search and user preference settings allows users to naturally express goals, constraints, and lifestyle preferences. This captures the nuanced "why" behind their search from the very first interaction.

Facilitating Quality Connections

Our secure, masked chat protects privacy until mutual interest is confirmed. An integrated AI assistant helps sustain momentum by suggesting context-aware replies, ensuring promising conversations move efficiently toward a qualified connection.

Unlocking the Hidden Market with AI

Our proprietary two-sided recommendation engine works to benefit all parties:

For Users: AI matches individuals with high-potential "hidden gem" listings from the underserved 90% of the market.
For Agents: The Auto-Prospect system intelligently routes qualified leads and relevant listings to agents, replacing spray-and-pray with precision.

Building Trust into the Foundation

A verified marketplace rail ensures integrity and reduces friction:

KYC & Land Registry Checks: Validate agent and listing authenticity.
Automated Deduplication: Maintains a clean, reliable listing database.

HomeDash

UX & UI Lead

Responsive Web Platform (MVP), Native Apps (Roadmap)