YASMO at its core is a data collection app for drivers. Users can
compare driving scores and creating healthy amounts of competition
with this app. YASMO also aims to cultivate an active community to
make driving safety fun and sexy.
Role(s)
UX & UI Design
Platform
iOS app
Project Overview
Target Audience
Drivers who is interested in Web3 Applications I think Web3 and blockchain technology are
difficult for
users without technical knowledge to understand. So I aim to create an easy flow for YASMO, users can enjoy
the experience no matter if they are Web3 experts or Web3 newbies.
Drivers who would like to track their own driving performance Users can track their own driving
performance with YASMO and get rewarded when they have a good performance. The active community of YASMO
also makes driving safety fun.
Major Risk Mitigation Strategy
Position as value-added, experience-driven app
Insurer is slow and boring, YASMO requires fast and fun marketing campaigns
